Have you ever wondered why regular coffee tastes STALE and BITTER?

The reason is they are roasted months back and have lost all of its flavors. Like all foods, coffee is best enjoyed when it is freshly roasted and brewed. Fresh roasted specialty coffee has natural sweetness to its sugar content, balanced acids, natural oils which gives out amazing aromas; all making the coffee less bitter. However, when roasted coffee gets old, it starts losing its flavors and aromas quickly. It loses its sugars, oils that gives its aroma evaporates, and once-balanced acids start breaking down into bitter compounds. Now the coffee tastes stale and bitter and not enjoyable anymore. That is why we roast the beans in small batches when the order is placed and use only the finest specialty grade beans, so that fresh roasted specialty coffee is delivered to your door at its peak flavor.

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